mtv doing something admirable.
MTV is going to launch a gay TV network called LOGO next year in February.
of course, right off the bat, conservative groups are saying they’ll boycott the channel, as well as publicize LOGO advertisers, not that MTV is worried:
“We don’t anticipate a huge backlash,” Freston told reporters yesterday on a conference call.
“This isn’t going to have sex and sexuality,” Freston added, explaining that LOGO would meet the standards of any basic cable channel.
Who knows if what they show will appeal to the gay/lesbian population, but it’s pretty cool that they’re actually doing something in the first place.
Now if only there was some way to get them to play music videos on TV…